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by Greg Holden : Starting an Online Business For Dummies? (For Dummies (Computers))

ISBN : #0764516558 | Date : 2002-08-01

Description :

PDF-90bb3 | Get the scoop on recession-proof online strategies Packed with e-commerce survival stories, best practices, and resources Get the information you need to thrive online ? even in today?s economy! Today is a great time to launch an online business ? the competition is less, the technology is better, and Internet use is at an all-time high. This thoroughly updated guide shows you how to dive right i… Starting an Online Business For Dummies? (For Dummies (Computers))


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Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science) PDF




: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)

ISBN : #3319109502 | Date : 2014-10-26

Description :

PDF-a46e8 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)


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by J. Lindemann : The Economy of Brands

ISBN : #0230232507 | Date : 2010-05-07

Description :

PDF-134b1 | In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions…. The Economy of Brands


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by Carolin Hümmer : Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)

ISBN : #3658101377 | Date : 2015-06-15

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PDF-a2482 | Carolin Hümmer leitet anhand eines Praxisbeispiels innerhalb eines globalen Life-Science-Konzerns die Bestandteile der Reputation interner Dienstleister ab. Auf Grundlage eines zweistufigen Messmodells werden die theoretischen und explorativ gewonnenen Erkenntnisse empirisch mittels des Partial Least Squares-Ansatzes überprüft und eine Bestimmung der relevanten Reputationsdimensionen interner D… Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)


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by V.A. Shiva : Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace

ISBN : #1880559609 | Date : 1997-06-01

Description :

PDF-1e0a2 | A step-by-step guide to how large and small companies can use the Internet for effective promotion and marketing. The text describes the principles of interactive marketing and offers effective strategies for success…. Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace


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by Marilyn L. Mitchell : Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)

ISBN : #0803959818 | Date : 1998-06-17

Description :

PDF-6102b | Each year, academic institutions produce thousands of social science graduates, skilled in applied social research – many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum – how and where can social scientists put their skills to use in the private sector? The book outlines some of the basi… Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)


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Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) by by Marilyn L. Mitchell

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Erfolgsauswirkungen Vertriebsstruktur Mehrkanalkontext Schriftenreihe Marktorientierte PDF 889b81d20

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by Stephan Mühlhäuser : Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)

ISBN : #3658149760 | Date : 2016-08-12

Description :

PDF-98075 | Stephan Mühlhäuser zeigt auf, dass die Gestaltung der Vertriebsstruktur die Grundlage für den Vertriebserfolg darstellt. Anhand zweier branchenübergreifender Studien werden die Erfolgsauswirkungen verschiedener Ausprägungen der Vertriebsstruktur für Hersteller und Vertriebspartnern empirisch untersucht. Dabei geht der Autor detailliert auf die Besonderheiten von Mehrkanal-Vertriebssystemen e… Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)


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Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press) PDF




by L. Brimm : Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)

ISBN : #0230230784 | Date : 2010-09-17

Description :

PDF-6a318 | As globalization creates the need for leaders who transcend national borders, this book provides an insider’s view of what makes them special. This is the first book to present a framework for understanding this fast-growing and influential group and it provides tools for readers to discover their own inner competitive edge…. Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)


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: Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

ISBN : #9400758774 | Date : 2013-06-05

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PDF-a3072 | This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maint… Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)


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by A. Kjaer : The Trend Management Toolkit: A Practical Guide to the Future

ISBN : #1137370084 | Date : 2014-10-16

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PDF-471e5 | In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead…. The Trend Management Toolkit: A Practical Guide to the Future


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by Nirmalya Kumar : Brand Breakout: How Emerging Market Brands Will Go Global

ISBN : #1137276614 | Date : 2013-06-13

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PDF-8439d | Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands…. Brand Breakout: How Emerging Market Brands Will Go Global


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: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

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PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy PDF




by Bill Stinnett : Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

ISBN : #0071441883 | Date : 2004-10-29

Description :

PDF-885bb | How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our business.” In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand h… Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy


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[Pub.63CCT] Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy PDF | by Bill Stinnett


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Strategische UnternehmensfBChrung Hoher Marktturbulenz Systematisierungsmodells PDF 652eca31d

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Strategische Unternehmensführung bei hoher Marktturbulenz: Entwicklung eines Systematisierungsmodells am Beispiel von Netzwerkbranchen (Schriften zum europäischen Management) (German Edition) PDF




by John Christian Lührs : Strategische Unternehmensführung bei hoher Marktturbulenz: Entwicklung eines Systematisierungsmodells am Beispiel von Netzwerkbranchen (Schriften zum europäischen Management) (German Edition)

ISBN : #3824475073 | Date : 2012-06-05

Description :

PDF-ecd8a | John-Christian Lührs gewinnt Erklärungsansätze für das Agieren in hoher Marktturbulenz und konstruiert ein transdisziplinäres konzeptionelles Raster, das er mit empirischen Erkenntnissen füllt…. Strategische Unternehmensführung bei hoher Marktturbulenz: Entwicklung eines Systematisierungsmodells am Beispiel von Netzwerkbranchen (Schriften zum europäischen Management) (German Edition)


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[Pub.23POL] Strategische Unternehmensführung bei hoher Marktturbulenz: Entwicklung eines Systematisierungsmodells am Beispiel von Netzwerkbranchen (Schriften zum europäischen Management) (German Edition) PDF | by John Christian Lührs


Strategische Unternehmensführung bei hoher Marktturbulenz: Entwicklung eines Systematisierungsmodells am Beispiel von Netzwerkbranchen (Schriften zum europäischen Management) (German Edition) by by John Christian Lührs

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Techniques Applications Digital Watermarking Protection PDF B8f92f328

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Techniques and Applications of Digital Watermarking and Content Protection PDF




by Michael Arnold : Techniques and Applications of Digital Watermarking and Content Protection

ISBN : #1580531113 | Date : 2003-07-31

Description :

PDF-85cae | With the proliferation of digital media such as DVDs and MP3s, pirated versions of copyrighted material have escalated. Authors, songwriters, movie-makers, and all types of publishers are clamouring for ways to safeguard their investments and income from this digital thievery. Digital watermarking is a technology for authenticating copyright as well as original authorship and publication. In this … Techniques and Applications of Digital Watermarking and Content Protection


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